vancity
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www.changeeverything.ca
Kinky Logic and TBWA Vancouver developed key creative concepts for VanCity's new social website blog - Change Everything. In today's world of evolving technology it was imperative to reach their intended audience by creating an environment for their customers which would speak to their web savvy and socially connected demographic. VanCity responded by establishing an interactive website initiative, Change Everything - a place for individuals to take action by changing themselves, their communities and their world around them.
This user-friendly web blog allows individuals to post any unique topics, threads, polls, photos, etc. engaging others to interact, respond and take part in social networking online.
Kinky Logic designed and developed the web blog page to incorporate VanCity's new brand and to reflect the vibrancy of the local community and culture. The new brand colours of red, yellow and orange as well as select photography were utilized to tie the web blog together and depict the new VanCity brand.
The back end portion of this web blog has been developed in Drupple, allowing for future expansion and flexibiity. Ease of use, legibility, while maintaining VanCity's new brand were key factors in contributing to the project's success.
Kinky Logic and TBWA Vancouver developed key creative concepts for VanCity's new social website blog - Change Everything. In today's world of evolving technology it was imperative to reach their intended audience by creating an environment for their customers which would speak to their web savvy and socially connected demographic. VanCity responded by establishing an interactive website initiative, Change Everything - a place for individuals to take action by changing themselves, their communities and their world around them.
This user-friendly web blog allows individuals to post any unique topics, threads, polls, photos, etc. engaging others to interact, respond and take part in social networking online.
Kinky Logic designed and developed the web blog page to incorporate VanCity's new brand and to reflect the vibrancy of the local community and culture. The new brand colours of red, yellow and orange as well as select photography were utilized to tie the web blog together and depict the new VanCity brand.
The back end portion of this web blog has been developed in Drupple, allowing for future expansion and flexibiity. Ease of use, legibility, while maintaining VanCity's new brand were key factors in contributing to the project's success.
