windset farms
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www.windset.com
The Windset Farms website showcases a complete range of greenhouse grown vegetables that are available to both consumers and wholesalers. The site also provides industry related news and important nutritional information on all of Windset's products.
Kinky Logic played a key role in developing all of Windset's new branding and packaging, reflecting the ideals of farm freshness, greenhouse grown and nutrition in each design. The new marketing materials include all boxes, bags, clamshell labels, PLU labels, informational sheets, corporate brochures, presentation folders, and various other collateral marketing design. Kinky Logic also helped developed all of Windset's product names. These new 'sub'-brands within the main overall parent brand were important as it helped define each individual vegetable, as well as create a theme and character around each product. This stylization can be seen within the products section, by clicking on the magnifying glass of each packaging image.
Windset's packaging and products are currently being sold throughout the US in Costco and Target and has also received interest in Belgium, the Netherlands and Europe, where there is fierce competition for the greenhouse grown product. In Canada, Windset's products will be sold at Costco in 2006.
The website showcases all of Windset's products and emphasizes that they are truly a greenhouse grown operator - an important advantage that most of their competitors across Canada and the US cannot legally claim.
Consumers can also get ideas on product preparation by checking out the 'Tasty Recipes' section that features many of Vancouver's top restaurants and chefs. Visitors can download and print out specially designed recipe cards to add to their collection.
All product photography has been customized for the new brand direction. Importance was given to showcase the fruit in its natural state, with emphasis on the product's tantalizing and flavourful attributes. The produce appears sumptuous and mouth watering, tempting consumers to choose Windset as their product of choice. Anyone who has tasted Windset's produce will immediately see and taste the greenhouse difference. As a testament to this, Kinky Logic found it impossible to keep samples in our office and out of our bellies!
The Windset Farms website showcases a complete range of greenhouse grown vegetables that are available to both consumers and wholesalers. The site also provides industry related news and important nutritional information on all of Windset's products.
Kinky Logic played a key role in developing all of Windset's new branding and packaging, reflecting the ideals of farm freshness, greenhouse grown and nutrition in each design. The new marketing materials include all boxes, bags, clamshell labels, PLU labels, informational sheets, corporate brochures, presentation folders, and various other collateral marketing design. Kinky Logic also helped developed all of Windset's product names. These new 'sub'-brands within the main overall parent brand were important as it helped define each individual vegetable, as well as create a theme and character around each product. This stylization can be seen within the products section, by clicking on the magnifying glass of each packaging image.
Windset's packaging and products are currently being sold throughout the US in Costco and Target and has also received interest in Belgium, the Netherlands and Europe, where there is fierce competition for the greenhouse grown product. In Canada, Windset's products will be sold at Costco in 2006.
The website showcases all of Windset's products and emphasizes that they are truly a greenhouse grown operator - an important advantage that most of their competitors across Canada and the US cannot legally claim.
Consumers can also get ideas on product preparation by checking out the 'Tasty Recipes' section that features many of Vancouver's top restaurants and chefs. Visitors can download and print out specially designed recipe cards to add to their collection.
All product photography has been customized for the new brand direction. Importance was given to showcase the fruit in its natural state, with emphasis on the product's tantalizing and flavourful attributes. The produce appears sumptuous and mouth watering, tempting consumers to choose Windset as their product of choice. Anyone who has tasted Windset's produce will immediately see and taste the greenhouse difference. As a testament to this, Kinky Logic found it impossible to keep samples in our office and out of our bellies!
